My perception of digital marketing is the action of promoting or selling a product or service online typically through the use of social media platforms. Former business analyst Sheetal Rai defines traditional marketing as any type of promotion, advertisement or campaign through print advertisements, billboards, flyers, pamphlets, TV, newspaper or the radio (Google.com, 2019). Digital… Read more

The evolution of the internet and digital technology has revolutionised the world throughout the last few decades and have changed many aspects of the marketing industry. The fashion industry has changed drastically and continues to grow. Modern day technology allows brands to exist solely online. How have these changes impacted the marketing mix of this… Read more

Showpo is one of Australia’s fastest growing online fashion retailers, based on the sunny shores of Sydney, Australia (Showpo.com, 2019). The company was founded by Jane Lu [CEO] in 2010 . The fashion empire is all about creating a fun and positive shopping experience for women all across Australia, while being industry leaders (Showpo.com, 2019).… Read more