The Influence of the Internet on Online Retailers

The evolution of the internet and digital technology has revolutionised the world throughout the last few decades and have changed many aspects of the marketing industry. The fashion industry has changed drastically and continues to grow. Modern day technology allows brands to exist solely online. How have these changes impacted the marketing mix of this […]

Showpo’s Secrets to Success

Showpo is one of Australia’s fastest growing online fashion retailers, based on the sunny shores of Sydney, Australia (, 2019). The company was founded by Jane Lu [CEO] in 2010 . The fashion empire is all about creating a fun and positive shopping experience for women all across Australia, while being industry leaders (, 2019). […]

Superior Innovation: Afterpay

Summary What is Afterpay? Applying superior innovation to Afterpay How Afterpay generates revenue The younger generation is more aware of how to avoid excessive debt. Superior innovation enables firms to develop and implement products that are more efficient and effective resulting in customer satisfaction and ultimately generates more revenue (Sok, 2019). Molnar’s theory: “Millennials have […]

Financial Institutions vs. Social Media

The social media marketing framework [SMMF] was proposed by Felix et al. (2016). The framework is made up of four different dimensions which include: The Scope Dimension The Culture Dimension The Structure Dimension The Governance Dimension Social Originally banks and other financial institutions avoided using social media platforms as it represented a major threat. Overtime […]

The Rose and Hair Framework (2011) Analysis: Priceline Pharmacy

The Antecedents The first stage of the Rose and Hair framework (2011)  is known as the antecedent. In this case it means the stage before a customers experience with a brand. There are nine different parts to the antecedents stage which are:  Information Processing : Priceline Pharmacy’s home page is bright pink allowing the website to […]

The Priceline Experience: Online vs. In-store

Summary My opinion on the brand ‘Priceline Pharmacy’ My own experience [online vs. in-store] Analysing and applying Priceline Pharmacy to the Rose and Hair framework (2011). Before diving straight into the analysis of the Rose and Hair framework (2011), I’d like to talk about my personal experience with the brand. Priceline Pharmacy is an Australian […]

The Concept of Digital Marketing and How eBay Evolved into an Online Marketplace Phenomenon

My perception of digital marketing is the action of promoting or selling a product or service online typically through the use of social media platforms. Former business analyst Sheetal Rai defines traditional marketing as any type of promotion, advertisement or campaign through print advertisements, billboards, flyers, pamphlets, TV, newspaper or the radio (, 2019). Digital […]

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